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Pup-off

Intro

Branding & Packaging design for the funkiest toilet deodorant in Lima, Peru

Year

2023

Meet Pup-off, a product created to join you everywhere you go with a packaging designed to stand out from the usual aesthetic of bathroom products. With retro inspire typefaces and patterns supporting their new colorful identity, Pup-off brings back the essence of 70’s funkiest bathrooms in a box. Inspired by a time where bathrooms (and also packaging) were full of life, bright colors and personality, the brand seeks to stand out and speak up about a taboo issue while solving it in a fun and clever way. 

For their signature product, the founders made sure to use natural scents with essential oils instead of chemicals, which is quite literally a breath of fresh air. With that in mind, we used real flowers and fruits as props for the packaging shoot creating an ethereal garden aesthetic you can almost smell through the photos. Pup-off exists to reinvent the way we go 🚽 and bring joy to those who share a bathroom 🧻 They launched their original toilet deodorant in a tiny bottle ready to-go, when you are 👀  

Case study coming soon...
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