Brand Designer
Branding and Packaging design for La Tomasita, a family owned bakery based in Lima, Peru
2022
La Tomasita isn’t just a bakery; it’s a slice of home 🍰, right in the heart of Lima, offering up nostalgia and joy that make you travel again to your childhood with those baked at home desserts.
The brand's aesthetic signature is Art deco inspired: an era of geometric shapes, tiles and symmetric designs, but with a modern twist. On the other hand, the main logo was inspired by hand-painted signage where the details, strokes and shadows create a unique and eye catching human touch to any facade. The color palette we chose for this project is elegant, but joyful, with shades of dark green, cream and orange that add a touch of playfulness to the brand.
