Visual identity for artisan exclusive knitwear brand from Lima - Peru
2021
Thierra Nuestra is a peruvian artisan brand of exclusive knitwear. The name means "our land", referring to its place of origin; Peru, because it connotes a feeling of pride towards the roots of the brand and its desire to share it with the world.
TN seeks to promote the sustainable development of the peruvian artisan communities, recognizing their work through trade and fair treatment, visibility and exposure of their designs at a global level. In this sense, TN raises awareness about handmade work, the time invested in each garment, the ancestral techniques of the artisan communities of Peru and recognizes the work of talented people who do not have the means to exhibit their work.
Peru has many experts in knitting, due to the talent of the artisans and the quality of the threads. Alpaca fibers, used by the brand, are one of Peru's largest knitwear exports, due to the abundance of alpacas in the Cusco region (home to most of their artisans). The brand empower it's artisans and brings them to the forefront, letting them guide the production process and allowing them to inspire the designs themselves, therefore giving them the freedom to tell their own stories through their talent.